Postcards are still an excellent tool for marketing, but it’s tough to stand out from the junk mail. A glossy finish, bold or bright colors, and an appealing design are all ways to add interest; but have you ever thought to change the shape of your postcards? One way to help your postcards get some attention is to use a die cut. A postcard that is shaped a bit differently than the normal rectangular shape is definitely one that will grab attention long enough for your audience to read the message, become interested in your offer, and, hopefully, take the next step.
Sometimes the best approach is to be subtle. You may go with rounded corners or just customize the shape a little. Other times you may want to create a really distinctive design with extreme shaping. For instance, a salon may want to print postcards in the shape of a head of hair or a plumber may design postcards in the shape of a toilet. Just keep in mind that if you plan on mailing your postcard, then you will need to check with your post office for their rules on mailing odd shapes. After all, there’s no point in creating a unique shape if you have to hide it with an envelope for mailing purposes.
As mentioned above, mailing postcards is definitely the most popular use for marketing. However, you can also hand out your postcards at events, place them on car windows in parking lots (with permission, of course), place them in local offices with a similar target customer base, or even hand them out in your storefront for announcing a special event you may be hosting.
The following collection focuses on different die cut postcards that have very simply die cuts to those that have quite unusual shapes. These postcards run the range of simple designs to vintage postcards and everything in between. Let us know which are your favorites!
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